NOW OPEN - London Pop-Up Gift Shop

The Alternative London Souvenir Pop-up has officially landed in Soho.

We're so excited to have a wide Collectable Cities selection available here for the next two weeks, so go check it out if you're in town.

19 D’ARBLAY STREET, SOHO
25 NOV – 8 DEC 2025

The owner, Jess, runs a bespoke London tour guide business (Love and London) and has noticed the disappointing offering of readily available London souvenirs (sounds familiar!). She's been documenting her journey of opening the shop to her 1.1M+ followers and we're thrilled to be part of the journey. GOOD LUCK, JESS!